Martedì 17 febbraio 2015 -
08:30 a 09:15
British Council, Milan

Un incontro in lingua inglese, dedicato a coloro cha hanno un livello di inglese avanzato, a ingresso gratuito,

Per iniziare al meglio la giornata, facendo colazione e chiacchierando con noi in inglese.

L'appuntamento di febbraio è dedicato al tema: Why is the brand more important than the product?

In today’s global market the ever changing way we buy and consume goods has a direct impact on brands. How a brand is marketed affects both its performance and value. It has to find different ways of connecting the consumer to its ideology and experience.


This talk will look at what a brand stands for, what they do to persuade us to buy into their ‘lifestyle’ be it a tin of beans or the latest designer handbag. 


With a background in fashion and design Helen Richards has over 10 years’ experience teaching English