Rome hosts the first edition of the Media Art Festival, promoted by the Fondazione Mondo Digitale and supported by the City of Rome Council for Culture and Tourism.
From February 25 to March 1, 2015, over 20 events will give rise to an original exploration of the new frontiers of artistic creativity: exhibitions, workshops, laboratories, master classes and performances will be hosted in three locations at the Centrale Montemartini Museum, Università Roma Tre and at the Phyrtual Innovation Gym.
Immersive reality, holograms, augmented reality glasses, multimedia installations … Is the potential of new technology modifying creativity and artistic production? Are we viewers, spectators or actors? Or are we becoming art prosumers, too?
The event, which is organised in collaboration with Intel Education and the patronage of Università Roma Tre and the British Council, aims to create a new domain in Italy for arts and new technology, to promote the artistic choices of artists and develop training programmes for new professions. The challenge is to create – via technology – a virtuous cycle between worlds that have to date been very far apart: institutions, companies, school, universities, artists, makers, creative thinkers and innovators.